The branches of this mind map are still growing — a living archive of culture, creativity, and the systems we build (and live inside).
The Root
I'm interested in the overlap of technology × culture × meaning and how we tell better stories about people and technology we don't immediately understand — to cultivate curiosity.
This is where I practice the kind of writing I want to do more of: narrative + research, crisp explainers, and honest "building in public" notes. Alongside that, I'm building toward new media — short films, directed pieces, and visual essays that bring the same rigour and warmth to the screen as longform writing does to the page.
Right Now
Coming Soon
People who defy neat categories
Translating hidden knowledge into usable systems
Positioning, narrative, GTM motions, distribution
Responsible storytelling about new tools
Behind the writing, directing, and making
Conversations across disciplines
The Archive
A structured knowledge repository — exploring how the best companies build writing culture as infrastructure. The tech and growth arm of this archive, in the tradition of great company handbooks.
Browse Issue 01: Repetition →The Journey
Collaborate
I'm a growth operator who ships end-to-end. I build with AI natively — research pipelines, content engines, agentic prototypes — across the full arc: insight, narrative and distribution systems. I care about craft, building toward a future where AI innovates without flattening the people it touches, and about work that enriches its users with clearer decisions, better products and less friction in their lives.
If you're building something thoughtful (especially AI-native) and want a fractional operator for 0-to-1 growth that maps to your real GTM, a content engine that compounds, positioning that finally sounds like you. Or someone to produce a new media piece that makes your product legible — a short film, a directed visual essay, or a podcast and publication — say hi. I take on new work as bandwidth allows, but I'm always up for a conversation.
Under the Bed
A documentary tracing different creative communities. Cutting a drumming album in one take. Running an ultramarathon somewhere I've never been. Curating an artist collective where every performer comes from a different discipline. Recording the oral history of a building that changed how a city thought. Teaching myself to animate by hand. Building a cultural publication about art and the structures that hold it up.
I'm always looking for new music, new ideas, and new collaborators. Whether it's a project, a conversation, or a recommendation for something I should be reading — I'd love to hear from you.